Candace Owens uses the term "woke right" to describe certain neoconservatives who, she argues, adopt progressive tactics despite their conservative label. This phrase criticizes those within the right wing who embrace aspects of 'woke' culture, such as political correctness or cancel culture, which are traditionally associated with the left. Owens's commentary targets these individuals for straying from traditional conservative principles, suggesting a convergence with ideologies they typically oppose.