Sticking with the strong, powerful, and intelligent women theme, enter Candice Lowe and her 26 years of automotive experience! Whether she is teaching the green pea that started yesterday, collaborating with upper management on best practices for optimal ROI, assisting corporate executives on automotive digital best practices, or utilizing her days working on the dealer side to further her dealership's progress, Candice is a Swiss Army knife of expertise in our automotive industry!   

In this episode, Candice and I discuss the necessity of personalizing the journey to every single customer and how if businesses truly want to succeed they need to ensure they hire accordingly. We share ideas on how to fine tune one's organic social strategy. Lastly, we review lead management best practices and provide helpful tips when answering customers, especially the ever taboo price question!    

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