Sandy Korem. FestiveKitchen.com. TheCateringCoach.com. "Pretty Is Not Always Profitable." Even though caterers have a natural knack for creating beautiful events, it does not always mean it will put money in the bank! Sandy Korem, professional caterer and founder of The Catering Coach, has learned the hard way—aka the zero profit way—that EVERY event for a successful catering company must revolve around knowing your profits to the penny.