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What happens when a movement built on buying less turns into a new form of performance? In this episode, Henley Evans and Yasmin Ahmed unpack the rise of the “underconsumption core” trend — from its roots in minimalist rebellion to its ironic reinvention as social media content. They explore how intention can replace aesthetics, why systemic change matters more than self-branding, and how to practice sustainability without turning simplicity into spectacle.
By Catalyst McGillWhat happens when a movement built on buying less turns into a new form of performance? In this episode, Henley Evans and Yasmin Ahmed unpack the rise of the “underconsumption core” trend — from its roots in minimalist rebellion to its ironic reinvention as social media content. They explore how intention can replace aesthetics, why systemic change matters more than self-branding, and how to practice sustainability without turning simplicity into spectacle.