On this episode of The Branding Blueprint Podcast, Sean and Ana have a candid conversation about defining agency purpose and setting meaningful goals. Aligning your company's purpose with your values may seem like a tall order, but understanding the importance of "why" over "what" is a great starting point. Tune in to hear Sean and Ana's personal anecdotes to gain valuable perspectives on how to align your values with your company's mission, and set meaningful goals that drive success.