Candidate experience can make…or break…your organization’s relationships with people, and its ability to attract, engage and retain top performing folks. The notion that candidate experience means treating people exceptionally well simply doesn’t cut it. If you’ve ever applied for a job and received no response from a potential employer, you likely know how it felt to be left hanging, as if your application materials fell into a dark hole. People want to be informed, regardless if they’re considered for the job or not. They might feel forgotten, but they certainly won’t forget about the bad experience they had with your company.

Candidate experience sends a loud alert about what it’s like to be part of your team. Word of mouth makes maintaining good rapport and offering multiple methods of communication crucial to your organization’s future business success. Do what’s necessary, even if it means more time and effort, to make certain the message being sent is a good one.

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