10.26.2022 - By Marketplace
TikTok, with its quirky dances, is sometimes thought of as a Gen Z platform. Yet if you use the app, you’ve probably come across videos from distinctly older political candidates. Since 2020, the number of users on TikTok has increased by about 40%. And candidates have taken note. They post TikToks to reach younger audiences, make themselves seem likable and encourage people to vote.