Brian talks about a marketing piece he received while at the Boatnik Parade in Grants Pass.

https://www.youtube.com/watch?v=AXZNaKyaZls

Transcription

Candy plus literature.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

I'm a Business investor and one of the things that I see quite often is marketing done well. But really, I see that done less often, what I see done more often is marketing not done well.

Every once in a while you see it done a little bit better. You see good things that happen, but not necessarily taken as far as they can be taken.

And this is probably one of those things now. I was, let me see, where did I receive this? Oh, I remember. So there is a memorial day weekend situation that we have here in Grants Pass Oregon. And it happens every Memorial Day, I think they they took time off during the COVID crisis. But it's called boatnik.

It's like Beatnik said, boatnik. And it's a boat racing event where people come from all around to visit. And to see this going on. And some people in the town take part and so forth. But very popular.

There's a big parade that happens and I was there at the parade. And people were passing these out.

I want to show you this to you. And once again, this is going to land on the level of being slightly controversial.

Depending on who you are as how you see the controversy, I am not going to talk about the validity of the message here. What I'm going to talk about is whether they are able to achieve what they wanted with this little piece that they were handing out completely free.

It's a card that's about the length about the size of a business card, about the same cardstock that you'd see on most business cards kind of glossy, glossy on both sides. And what it says is one has a little Tootsie Roll tape to it.

So I'm going to take the Tootsie Roll off now that you've seen it, set that aside. And it says, What's worse than a virus, right. Then in small writing, it says symptoms include fever, cough and shortness of breath, you turn it over. And it has very small writing.

But a few details here, I'm not sure if you're able to read that. I'll give you the just in bold on top it says Matthew 10:28 Do not fear those who kill the body, but are unable to kill the snake but are unable to kill the soul but rather fear him who is able to destroy both soul and body in hell.

It then goes on to explain that you're a sinner, and you're going to hell unless you take Jesus as your Lord and Savior and says in red on the very bottom, turn to Christ and live.

Now, you can break this down at once again, if you set aside your religious beliefs, and or lack of religious beliefs or whatever, and you just look at the message, do they accomplish what they want to accomplish?

Now, what is this meant to do?

It's meant to first they draw you in with a worm on the end of the hook. Okay, and the worm is the Tootsie Roll to get your attention. And then you'll look a little closer with kind of a headline on this side, flips over the other side immediately because it starts with a passage from the Bible.

You know, this is a religious thing. And will most people read the rest?

Probably not. Because people either already have their religion set in their head, or they're totally set against religion, most people are going to land in the but then there might be a lot of people just curious are going to read the rest of it.