#254 CaniBrands // Chris Lord - Creating Problem Solving CBD Experiences

Matt sits down with Cani-Brands founder Chris Lord. Cani-Brands is made up of four distinct CBD experiences (Cani-Sleep, Cani-Boost, Cani-Mend, & Cani-Fresh) designed to help you get the most out of your CBD products.  Throughout Chris’s extensive experience in the business world, there are two things that for him always come first when building a successful company; Strong customer service and a problem-solving mentality. That’s precisely the idea behind each experience, to give the customer a solution for the problem they are turning to CBD to help treat. Not only do they provide different approaches to common ailments but offer options on how to enjoy your CBD products (tinctures, capsules, or even an oral spray just to name a few) Although Cani-Brands wasn’t his first rodeo and it hasn’t been all smooth sailing, Cani-Brands is on track to be a widely recognized brand built on relationships and positive experiences. Having already been accepted by a ton of professional athletes (and showing up in ¾ of NHL Locker Rooms) It’s pretty clear that Cani-Brands is on to something. In this episode of ReddyYeti | Built On Passion Chris Lord shares his approach to customer service & marketing, how he built some poignant relationships, and what it takes to truly build brand identity.