Consumers use the range of modalities available to them to not only manage specific conditions but optimize their health and wellness overall. The Hartman Group’s Health & Wellness: Reimagining Well-being Amid COVID-19 report finds that more consumers now seek out alternative care and herbal remedies — including a rise in the use of cannabis compounds. Our report also uncovered that among the 34% of consumers who have used products with CBD or THC in the past year, virtually all do so for health-related reasons. The most commonly sought benefits are relaxation and relief of pain, highlighting the role cannabis plays in both mental and physical health and wellness support. 

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