Cannabis Marketing Tips from a Public Relations Expert
04.28.2020 - By The Real Dirt with Chip Baker
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Lisa Buyer is an entrepreneur, author, wife, mom, digital junkie, and certified yoga instructor. She is the founder/CEO of The Buyer Group, a social PR agency, and the author of Social PR Secrets in its 4th edition with a foreword by Guy Kawasaki.
Digital Detox Secrets is now turned podcast of Lisa’s most famous book. The pocket guide is a series of tips, interviews and insights that have been curated by top industry experts.
In this segment, Lisa shares her expertise in public relations, how to help create space, and balance in business digital life. Plus, she also provides a fresh and honest approach to face the challenges by other entrepreneurs when it comes to marketing their brands. Listen to this new episode and learn how Lisa helps brands crack the code with digital PR!
My favorite word is optimization, and we make sure that all the content that we write from a PR and journalistic standpoint is optimized with keywords that journalists and also your audience will be searching for. – Lisa Buyer
Download The Episode Companion For This Episode
Some Topics We Discussed Include
1:28 – The Buyer Group
4:16 – Associated Press
15:06 – Participating in bigger PR
17:39 – Native content
26:46 – Common misconception about PR
33:27 – Where to find them
People Mentioned / Resources
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Associated Press
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Michael Lovitch
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Hollis Carter
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Cameron Herold
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Guy Kawasaki
Connect with Lisa Buyer
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The Buyer Group
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Connect with Chip Baker
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Cultivate Colorado
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Cultivate OKC
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Growers Soil
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Transcript
Chip Baker: Hey, this is Chip from The Real Dirt. Once again, we are going to have an excellent conversation on my favorite subject, ganja. That’s right. And today, I kind of have an unconventional guest, my good friend Lisa Buyer, and I know I say many of these people are my good friends, but Lisa is a good friend of mine. And Lisa is not involved directly in the cannabis industry. She’s kind of like me; she services cannabis people. Lisa runs the buyer group, which is a PR group. She is also the author of Social PR Secrets and Digital Detox Secrets. Welcome, Lisa.
Lisa Buyer: Hi, Chip. Thank you so much for having me.