The conversation delves into the role and impact of the Cannabis Regulators Association (CANNRA). CANNRA, a national, nonpartisan, nonprofit organization, coordinates cannabis and hemp regulations across over 45 states and international territories. Its membership is exclusively government agencies, focusing on education, advocacy, and policy harmonization. CANNRA addresses seven key regulatory areas: licensing, manufacturing standards, age restrictions, product labeling, advertising, and compliance. They emphasize the need for consistent regulations to ensure consumer safety, particularly in the unregulated hemp market, where products may contain significant THC levels and lack proper testing. CANNRA's efforts aim to standardize regulations, improve transparency, and protect public health.