Join host Tanya Osborne on this inspiring episode of CannaDiva Conversations featuring Precious Osage-Erese, founder of Precious Canna Co., New Jersey's first Black woman-owned pre-roll cannabis brand. Precious shares her unique journey from journalism to cannabis advocacy, policy work, and entrepreneurship, offering listeners valuable insights and motivation.
Precious discusses how her curiosity about cannabis legalization began during her studies at Columbia Journalism School, leading her to explore connections between cannabis policy, advocacy, social justice, and storytelling. Through diverse roles, including Communications Director at Cannabis Business Association and Senior DEI Advisor at the National Cannabis Roundtable, she gained essential experience shaping her entrepreneurial vision.
Throughout the episode, Precious emphasizes practical strategies for launching and scaling a cannabis brand, highlighting the importance of incremental growth, careful strategy, and resilience in the face of industry challenges. As a Black woman entrepreneur, Precious openly addresses navigating industry stigma, barriers, and the significance of representation and authenticity.
Listeners will appreciate Precious's candid discussion on the importance of mental health and self-care for entrepreneurs. She shares personal experiences managing health challenges while balancing business demands, offering encouragement and practical advice on maintaining wellness amidst entrepreneurial pressures.
Leveraging her journalism background, Precious shares how storytelling, pitching, public speaking, and media navigation became powerful tools in building her brand. Her ability to control her narrative has been pivotal in connecting authentically with her community, reshaping perceptions around Black women cannabis consumers, and enhancing representation within the industry.
Precious also provides actionable advice on entrepreneurial mindset, emphasizing sheer determination, adaptability, and mastering diverse, transferable skills. Her approachable style and relatable stories—ranging from favorite cannabis strains to her admiration for Whitney Houston—offer an engaging balance of business insights and personal anecdotes.
Tune into this impactful episode of CannaDiva Conversations, where Precious Osage-Erese and Tanya Osborne highlight advocacy, policy, entrepreneurship, wellness, and community, leaving listeners inspired and equipped to pursue their entrepreneurial dreams within the cannabis industry.
Thanks for watching and we hope you enjoyed this episode of CannaDiva Conversations with your host Tanya Osborne.
Tune into our next episode to connect with women making moves in the cannabis space.
