Hosts Jeremy Baka and Marc Levy riff on agency life, award season absurdities, and the Cannes Lions scandal that revealed AI-manipulated entries. They debate the value of awards, the challenges judges face, and how new Cannes integrity rules seek to curb deception.

Between personal stories and industry anecdotes, they question whether awards actually measure creativity or effectiveness, consider AI’s role as a creative partner, and wonder if these new standards can restore trust.