While at Cannes, Kelly sits down with Nestle's global head of digital & social media, Pete Blackshaw. The duo discuss this year’s festival, the brand's commitment to technology, social networking and more.

While at Cannes, Kelly sits down with Nestle's global head of digital &amp; social media, Pete Blackshaw. The duo discuss this year’s festival, the brand's commitment to technology, social networking and more.

Cannes Conversations: The Belonging Brief Episode 8 - Global Head of Digital & Social Media, Nestle, Pete Blackshaw

The Belonging Brief is a series of interviews conducted by Kelly Mooney, Chief Experience Officer, IBM iX, with experts, authors and business leaders on the topic of belonging and why it matters for brands and businesses.

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Cannes Conversations: The Belonging Brief Episode 8 - Global Head of Digital & Social Media, Nestle, Pete Blackshaw

Cannes Conversations: The Belonging Brief Episode 8 - Global Head of Digital & Social Media, Nestle, Pete Blackshaw