This chapter is an excerpt from our interviews at the 2018 Cannes Lions International Festival of Creativity. We went to Cannes to tap the brains and imaginations of an incredible gathering of leaders and innovators in technology, advertising and brand communication. In this chapter, Assist’s Shane Mac sits down with Daniel Hodges. Daniel’s a pathfinder for brands, industries and individuals who are weaving their way through this disruptive time. He thinks like an analyst, but talks to you like a trust