This chapter is an excerpt from episode 4, a wrap-up of our interviews at the 2018 Cannes Lions International Festival of Creativity. It’s where over 10,000 folks from 90 countries meet to hand out awards and chop up the future of brand communication. We used the opportunity to do almost all of our interviews on a boat. But it wasn’t just any boat, it was the floating home of LivePerson, one of the true leaders in transforming customer care from voice calls to mobile messaging at scale. They’re a huge