Dan, Toby, and Chmiel go behind the scenes of Cannes Lions to unpack the real programming, posturing, and potential shaping the creative industry’s biggest week. Is the future of advertising being written on the main stage or whispered behind closed doors?

Details in the Show

• Why the most important conversations at Cannes don’t happen on stage
• How closed-door programming became the sharpest tool for industry change
• The AI content hype loop: tools, platitudes, and the myth of mastery
• Automation vs. creativity: why the exciting stuff is still the unknown
• “Implementation isn’t innovation”—and other Cannes heresies
• The honest (and uneasy) truth about AI’s impact on labor, ads, and originality

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