This episode challenges the myth that AI can “eat the vegetables” of a fractional CTO practice. Marissa and Lior break down the non-delegable work—discernment in prospecting, trust-building in sales, and real-time leadership—while showing where AI truly accelerates: prep, polish, and follow-up. Listeners get a clear, practical lens for balancing automation with human judgment, focusing efforts for signal and learning, and protecting credibility in high-stakes decisions.

You’ll learn:

A simple lens to separate “automate this” vs. “requires my judgment” in your funnel.

Why contracts follow contact—and how discernment drives prospecting, messaging, and closes.

How to avoid “AI outsourcing” traps, including a real example of LLM hallucination costing an opportunity.

The focus-over-frameworks play: niche, volume, iteration, and learning loops that compound.

The hard no’s: never let AI pitch your proposal or lead in key moments—use it to prep and follow up instead.

If you’re a Fractional CTO—or any kind of visionary leader—this conversation is a must-listen.

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