Host Don McDaniel sits down with Verneda Bachus, Chief Executive Officer for Friend Health, a federally qualified health center in Chicago, Illinois, to discuss the challenges and importance of strategic planning. For more than 20 years, Verneda has led FQHCs and other organizations through challenging start-up, turn-around, and change environments. As CEO of Friend Health, Verneda has led the organization through transformative growth for improved clinical performance and increased access to care.