Your Sparkly Brand

Canva Dos & Don'ts

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Listen up business owners! The whole point of branding is to stand out from your competition…

In this episode, we talk about the mistakes a lot of businesses make when it comes to Canva. We also discuss how Canva can effectively create great branding for your business with designs that resonate with your target audience and generate amazing results.

Key points in this episode…

  • Meg gets a client absolutely thrilled with a branding project she’s handling for the client.
  • Lauren invests in a new computer.
  • Canva is a powerful tool that gives business owners the ability to DIY a lot of their marketing assets.
  • It has a lot of built-in elements that businesses can leverage, whether they are using a free account or a pro account.
  • A lot of businesses make mistakes when it comes to Canva.
  • Canva don’ts.
  • Stay away from the stock templates in Canva, and create your own brand templates instead.
  • Don’t use Canva for your logo design.
  • Don’t use Canva for your email signatures.
  • Contrary to what many Tiktokers teach, don’t use Canva for your email blast.
  • Don’t use Canva to design your full email newsletter.
  • Don't use Canva for your data-driven design.
  • What to do when you already have a logo designed in Canva and you want to improve upon it.
  • The extent to which you should make changes to stock templates when using them.
  • Stock imagery on Canva versus stock imagery on other graphic design platforms.
  • Canva best practices
  • Use Canva to batch-create your social media content.
  • Use Canva to create your own color palette to use across graphics.
  • If you’re working with a professional designer on your logo, ask that all of your logo files be exported in SVG format.
  • Use Canva for brand presentations, booklets and social media graphics
  • Use Canva to set up your brand guidelines.
  • The DIY brand kit is helpful to business owners who want to create their own Canva designs that will resonate with their target audience and generate more sales.
  • What textures are.
  • Speak Your Mind Poll.

    • LINKS WE MENTIONED

    DIY Brand Kit: https://stan.store/megangersch/diybrandkit

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    Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.

    Find Lauren at laurentassiagency.com or on Instagram

    Connect with Megan at megangersch.com, on TikTok, and Instagram

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    Your Sparkly BrandBy Megan Gersch & Lauren Tassi
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