Did you have a friend in High School who knew a second language? Cast your mind back to what the first words you asked them to teach you were. Profanities right? Saying them in another language lent you all the freedom from censorship you ever wanted - until that kid’s mother heard you saying it and dobbed you in of course... In good humour, Will French, is an artist who has devised a conceptual method of insulting those who view his art - like Duchamp might have - without them even realising it.