In this episode of Field Notes: Insights & Observations for the Travel Marketer, Eric sits down with Sara Dyer to unpack Canva’s largest product launch in its history — a complete reinvention of the platform into a full creative operating system. We break down how Canva’s new AI-powered suite is transforming the way destinations and travel marketers create, collaborate, and deploy content at scale… even without a full creative team.

🧠 What We Cover:

Canva’s three-layer Creative OS: Visual Suite, Canva AI, and Platform How DMO teams can lock brand standards while enabling creativity

Canva Grow — the new AI marketing engine that scans your destination website, pulls brand voice, tone, colors & messaging Auto-generating on-brand ads and pushing them directly into Meta Ads Manager Real-time ad performance insights within

Canva Turning visitor survey data into infographics and dashboards instantly

The new “Ask Canva” AI assistant for design suggestions, copy improvements, and creative guidance

Why Canva’s update is a game-changer for small and mid-sized teams with limited time and budgets

✨ Why This Matters This update collapses design, data, creative, email, video, and ads into one platform, cutting subscriptions, saving time, and giving travel marketers the ability to build professional-level content in minutes — no Adobe mastery required.

🔗 Connect with Sara Instagram: @saradyer If you’re a travel marketer trying to keep up with AI-driven creative tools, this one’s worth your time.