Sharon New, originally from Cape Town, South Africa, moved to the UK at the age of 12. After various roles in retail and recruitment, she brought a children's footwear brand named Toughies to the UK, and then created the successful brand Term Footwear. Despite facing challenges like a warehouse fire, Sharon navigated the company to success, culminating in a major partnership with Costco. Eventually, Sharon and her husband sold Term Footwear to a school uniform supplier. She now continues to work as the Term Footwear brand manager, integrating the brand into its new parent company. Sharon's story is marked by resilience, adaptability, and an entrepreneurial spirit.