Imagine you're responsible for marketing an international tourism hotspot of America: Washington, D.C., Maryland, AND Virginia. For Stacey Sheetz, she doesn't have to imagine -- she does it! Stacey is the Digital Marketing Manager for Capital Region USA (CRUSA), a non-profit tourism coalition that seeks to attract visitors from select international markets and bring them to the area.

In this podcast episode, Stacey discusses some of the challenges she faces in targeting foreign audiences (and how she's learned from her mistakes...read our companion article to see a gorgeous photo advertisement that received some backlash from U.K. visitors!), but also the benefits of making an effort to market your destination abroad.

Resources: Capital Region USA website