033: Capitalizing on the Niche of McDonald’s Franchisees with Betsy Storey-Bono

Meet Betsy Storey-Bono, she’s the director of Business Development and Marketing at Concannon Miller, and she has helped her firm grow its McDonald’s franchise niche from a handful of local owners to now advising more owners than any other accounting firm in the United States. Learn more about how the firm developed a Next Gen Academy for new franchisees, why they promote their Net Promoter Score (hint, it’s 87.7 percent, which is three times the accounting industry average in 2019) and how they got their first big surge of McDonald’s business. Join us! Betsy Storey-Bono, Concannon Miller LinkedIn  |  Twitter  | Facebook |  Instagram   Betsy Storey-Bono is the Director of Business Development and Marketing for Concannon Miller, a mid-sized CPA firm headquartered in Bethlehem, Pennsylvania.   Betsy started with the firm in 2003 as its first-ever marketing professional. She previously ran her own marketing and advertising agency for 15 years. Betsy has brought the firm’s marketing techniques into the digital age, including leading successful website redesigns and content marketing and social media strategies. In her time at Concannon Miller, she also helped greatly expand the firm’s McDonald’s franchisee client base, from serving clients in 12 states to 43 states. She also initiated and implemented the firm’s successful Next Generation Academy for Leadership and Finance future business owner training program. She is very active in the community, serving as chairwoman for the Lehigh Valley’s Second Harvest Food Bank along with serving on other nonprofit committees and as a mentor to local young women. She is the winner of two awards, including The Athena Leadership Award and a Women of Influence award from Lehigh Valley Business.   Accounting Marketing Doesn't Suck is produced by Build Your Firm, leaders of marketing for accountants. Questions or Feedback? Email us at [email protected]