033: Capitalizing on the Niche of McDonald’s Franchisees with Betsy Storey-Bono

06.25.2019 - By Accounting Marketing Doesn't Suck

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Meet Betsy Storey-Bono, she’s the director of Business Development and Marketing at Concannon Miller, and she has helped her firm grow its McDonald’s franchise niche from a handful of local owners to now advising more owners than any other accounting firm in the United States. Learn more about how the firm developed a Next Gen Academy for new franchisees, why they promote their Net Promoter Score, and how they got their first big surge of McDonald’s business.

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