On today's episode, Adam is joined by Jackson Jeyanayagam, VP and GM over DTC at Clorox. In this episode, Jackson talks about how Clorox approaches DTC differently and gives some world-class education on how to stay well-rounded professionally.

Today, you'll learn:

Jackson's journey to Clorox following extensive experience on the agency side as well as being a CMO in DTC

How Clorox approached DTC different than other legacy CPGs; marrying the agile DTC style with the legacy CPG stereotype of slow-moving bureaucracy

Balancing how to be professionally well-rounded while avoiding becoming a "jack of all trades"; how to career-map

How to storytell through the Clorox customer experience

Advice on the pitfalls to avoid whilst becoming a more authentic marketer

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)