Baylor University Business Review

Capturing an Elusive Market


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Patrick Finnegan is one of the most sought-after experts on Gen Z. The young entrepreneur advises big brands on how to effectively reach his peers – those born after 1995, who are fast-paced, tech savvy and heavily influenced by social media.
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Baylor University Business ReviewBy Baylor University, Hankamer School of Business

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4.2

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