As companies grow, they seek to build a common philosophy that ties the company, its work, and its employees. Capturing the DNA of an organisation in this way can be very challenging, but done well, it can pay off by providing a reference point, direction, and an answer for "how things are done here". But what do they get wrong about this exercise?  Sirisha Bhamidipati who has spent a lot of time thinking and directing such cultural exercises for diverse teams, breaks this down. In conversation with CTQ's Ramanand.  

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