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Capturing Whitespace and Category Leadership the Zillow Way: A Conversation with Jeremy Wacksman, CMO of Zillow, and Dave Yuan, General Partner at TCV
Zillow was launched in 2006 with a boldly simple idea: to transform the way people buy real estate. The company took off immediately, growing largely through word of mouth. Yet it was paid media and advertising that enabled Zillow to build a nationally recognized brand, fuel sustained rapid growth, and become the world's largest home related marketplace. In this exclusive podcast, Jeremy Wacksman discusses with TCV's David Yuan how marketing shaped Zillow's trajectory and lessons learned along the way.
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By TCVZillow was launched in 2006 with a boldly simple idea: to transform the way people buy real estate. The company took off immediately, growing largely through word of mouth. Yet it was paid media and advertising that enabled Zillow to build a nationally recognized brand, fuel sustained rapid growth, and become the world's largest home related marketplace. In this exclusive podcast, Jeremy Wacksman discusses with TCV's David Yuan how marketing shaped Zillow's trajectory and lessons learned along the way.