The car has increasingly become an area of focus for voice development. This isn’t surprising given that hands-free voice control is a natural fit for busy drivers and usage is already higher than on smart speakers. As a result, many voice-focused companies have targeted this space and are creating advanced custom voice assistant offerings. Recently, Amazon unveiled the Alexa Custom Assistant offering to build car assistants with both a brand assistant and Alexa. This past week, we learned of Cerence’s new Drive 2.0 platform providing customers personalized features and software specific to the car experience. With many businesses now building solutions specifically for the car, we’re starting to see advanced use cases emerge including commerce, geo-location, and more complex tasks. There’s open road ahead for the auto industry, and voice is accelerating.