In this encore episode of the Why Should I Refer You? Podcast, host Mike Garrison is joined by Cara Gray, Third Act Consultant. Key takeaways include a discussion of Insights of Referral marketing, What Makes Someone Worth Referring and the Challenges in Referral Marketing. 

Referral Marketing Insights

• Transactional approaches to referrals, like BNI groups, often fall short because they narrow the referral process to a small window of opportunity.
• Successful referral partnerships are built on trust, shared values, and a genuine belief in the other person's competence and care for clients.

What Makes Someone Worth Referring

Cara emphasizes that referral-worthy individuals should:

• Have a track record of delivering good work
• Demonstrate good business and personal ethics
• Show genuine care for their clients

Challenges in Referral Marketing

• Many professionals, especially in financial services, struggle to recognize the value of services that aren't directly tied to monetary gains.
• Building referral partnerships takes time and requires consistent networking and relationship-building.

Learn more about Mike: https://www.linkedin.com/in/mikegarrisoncaniborrowyourcar/

Learn more about Cara: https://www.linkedin.com/in/caraliveslife/