Cara Macksoud, the CEO of Money Habitudes, transitioned from being an ETF trader on Wall Street to becoming a passionate advocate for financial education. Her journey began when she worked with unbanked youth and discovered their mistrust of financial institutions, sparking her interest in financial literacy. Teaching these individuals the importance of banking and overcoming their resistance served as a valuable foundation for her work. Cara later acquired the Money Habitudes tool, aimed at uncovering financial behavior patterns and beliefs. Her journey highlights the significance of accessible and relatable financial education for people of all backgrounds and financial situations.