On today's episode of Authentic Influence, Adam Conner is joined by Jordan Nathan, the Founder & CEO of Caraway. Caraway is on a mission to craft well-designed, non-toxic ceramic cookware that thoughtfully raises the standards of what you cook with.

Today, you'll learn:

How a brush with teflon poisoning led Jordan to found Caraway

Despite the fact that ceramic cookware has been around for ~10 years, how Jordan made Caraway stand out

As a digital-first business, how Caraway tells stories in a time when consumers simultaneously don't want to hear from brands, yet need to know there's a safer way to cook

How the individual cook at home story is being told at scale today (and there's quite a few to choose from -- the brand has sold out of everything 10 times over this year)

Caraway's newest product launch, and hopes surrounding it

As always, advice to build a more authentic brand

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)