In this episode, we spoke with Kay Yano, CEO of Carbontribe. Kay shared the history and mission of Carbontribe, which aims to accelerate the monitoring and prediction of carbon sequestration, ultimately ensuring higher quality carbon credits. He also shared challenges he faced in the carbon market, particularly with existing standards like Verra, and highlighted Carbontribe’s development of its own carbon standard that leverages data-driven methodologies. Kay also discussed the role of dMRV (digital Monitoring, Reporting, and Verification) in ensuring transparency and preventing greenwashing, as well as the company’s plans to expand geographically and integrate insurance mechanisms to boost confidence in NFT-based carbon credits.