Card Launching 101: Episode 3

Launching a card is such a core part of today’s financial services. Whether you’re an incumbent or a fintech, a card is likely a cornerstone product in your portfolio and an important contributor to your revenue.

But the work doesn’t end with launching a new card. There’s a whole world of promotion and growth to move a card from being just another option for a user to becoming top of her wallet. We’ve looked at the planning that goes into differentiating your card, into creating something new and useful for your customers. But what happens when you put the card into market also matters. Execution is key here and can make the difference for a successful uptake of a new card.

I’m Tearsheet’s Zack Miller. We wanted to shine some major light on the card launching process making it easier, smoother, and hopefully more successful. This series is sponsored by Galileo. And participation in this series - we have some great executives and companies involved – doesn’t mean an endorsement of Tearsheet or our sponsor.

And to do that, we enlisted some of the best fintech and financial services firms out there to talk about what they’ve learned launching and scaling card products. We turned to some of the top brands – like Wise and Dave – with millions of cards in their users’ hands. We also turned to the platforms and banks – firms like Cross River Bank and First National Bank of Omaha. And we talked to Galileo – the technology and processing platform powering many of today’s most popular fintechs.

This is the third of a three part series where we focus on launching and promoting cards. To dive even deeper, I encourage you to download the guide we published incorporating all this inside information and more. To download your free guide, go to www.tearsheet.co/cardguide

Without further ado, let’s jump into the subject.