Could you jump from a solid career with a steady paycheque, to freelance gigs in a completely new field?

After a decade working as a trained, qualified healthcare professional, Ellie Knowler decided to go back to her first calling - art and design.

Now building her freelance business, Ellie Knowler Creative, Ellie's journey offers a brilliant real-world example of building a personal brand while her career change is still a work-in-progress.

Ellie shares tells Content Mavericks Club host Jason Caffrey how

• She balances the security of her healthcare background with the excitement and uncertainty of entrepreneurship
• Her content strategy is developing across LinkedIn and Instagram
• She stays open to unexpected opportunities that fuel her brand story

Discover practical insights into navigating a significant career change, building a personal brand through authentic storytelling, and embracing serendipity in your professional journey.

🍒🍒🍒

Get the key takeaways for this episode at offers.contentmavericks.club/career-change

Ellie Knowler shares her insights, revealing:

👉 Instagram Carousel Tip: The platform might show your carousel starting from the second slide if the first doesn't get engagement, offering your content a valuable second chance.

👉 Podcast Promo Power: Simple photos capturing the podcast host with their guest tend to perform exceptionally well for episode promotion on LinkedIn.

👉 Freelance Safety Net: Maintaining professional registrations from a previous career can provide crucial financial security and peace of mind during a freelance transition.

Whether you're an aspiring entrepreneur considering a career change, a freelancer building your brand, or a marketing professional exploring authentic content strategies, Ellie Knowler's story offers valuable insights and motivation for navigating transitions and embracing your unique journey.

Learn how authenticity, pragmatic planning, and openness to serendipity can help you build a resilient and compelling personal brand.

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ABOUT THIS EPISODE’S GUEST

Ellie Knowler is the founder of Ellie Knowler Creative.

She is a freelance brand designer and social media manager based in the UK.

Ellie brings a unique perspective having transitioned from a successful 10-year career in healthcare as a radiographer.

Driven by a passion for creativity and a desire for more freedom, Ellie made the leap into the design world within the last year.

She now helps clients with branding, logo design, and social media management, bringing a strategic and problem-solving approach.

Ellie actively shares her journey and insights on platforms like LinkedIn and Instagram.

Her story highlights the power of pursuing passion, navigating career changes pragmatically, and building an authentic personal brand.

CHAPTERS

00:00 - Intro

01:46 - Art Vs. Healthcare: Ellie's Career Journey

03:10 - Why Choose Radiography?

07:07 - Ellie's Goals

09:08 - For The Love Of LinkedIn

14:25 - The Power Of Carousels

16:47 - Aoifinn Devitt and 50 Faces

23:08 - Open To Opportunity

25:49 - With Hindsight

27:27 - Takeaways

THE CONTENT MAVERICKS CLUB

https://contentmavericks.club

The Content Mavericks Club is a regular podcast featuring creators and entrepreneurs who share the challenges and successes they navigate in their business and digital marketing.

Each episode offers actionable content marketing insights for content professionals and business leaders who want to accelerate the return on their digital marketing.

With real-world lessons from real-world experience, The Content Mavericks Club won’t just help you raise your content game.

It will help you overcome personal and professional hurdles too.

Meet the content mavericks who get it right, get it wrong, and then get back in the game.

Hosted by Creative Kin CEO Jason Caffrey.

ABOUT JASON CAFFREY

LinkedIn: https://www.linkedin.com/in/jason-caffrey/

BlueSky: https://bsky.app/profile/jasoncaffrey.me

Jason Caffrey is the host of the Content Mavericks Club and CEO of Creative Kin, a content production and marketing company that drives growth for ambitious brands through the power of podcasting.

Jason's mission at Creative Kin is to help businesses of all sizes craft compelling podcasts and fully repurpose them to elevate their content strategies.

Through the Content Mavericks Club, he shares insights from leading content creators and marketers, providing valuable takeaways for those looking to enhance their own content game.

CREDITS:

Produced by Creative Kin: https://creativekin.co.uk

Recorded at Creative Kin podcasting studio London: https://creativekin.co.uk/podcasting-studio-london

Music: Andriy Mashtalir

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