Modern Mavericks with Janel Abrahami

Career Confessions: How Ashna Mankotia monetizes a community, grows to 100k+ as a creator, and thrives as a Product Manager at Morning Brew

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“The more I share my life, the more opportunities come around that are worth sharing.”  When I heard today’s guest Ashna Mankotia say share this insight in one of her TikTok videos, my whole perception of a business built around my personal brand changed.

Ashna, a Product Manager at a digital media company, is making her own name in business as a content creator with an audience of 100k+ and the founder of a global community for professional women called Saffron. 

How the hell is she doing all of this— oh, and planning a wedding?!

We dig into everything about Ashna's journey in building her personal brand online through content creation, navigating her corporate career, and monetizing a community to uncover what makes it all possible. Specifically:

  • Why (and how) she decided to monetize a community
  • The misconception of corporate go-getters becoming content creators
  • How she balances her full-time role + building a business + growing as a creator (100k+)
  • The unique advantages of choosing different business models (B2B partnerships vs B2C memberships)
  • What most people get wrong about building a personal brand online

    • I have a feeling you’ll be coming back to this episode again and again— Ashna’s approach to being a multi-hyphenate is just that impactful. 


    LEARN MORE ABOUT SAFFRON:

    www.joinsaffron.com

    FOLLOW ASHNA

    TikTok: @ohmygoshna


    FOLLOW JANEL & LUNCH BREAK

    Instagram @janelabrahami

    Instagram @lunchbreakwithjanel

    TikTok @janelabrahami


    Get the Free Newsletter for more Behind-the-Scenes:

    lunchbreak.substack.com

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    Modern Mavericks with Janel AbrahamiBy Janel Abrahami