Key Takeaways:

• What it’s like working at a major brand company

• The pros/cons of doing research vendor side

• The pros/cons of doing research client side

• The future of qualitative research

Quotes:

“I think one of the nice things that has come out of the pandemic is qualitative research, it's gotten a lot easier because we have this kind of new trust in some of the more online methodologies.”

- Olga Sajkowski

“With eSports we could have had a debate. Is it even fair to call it a sport? And now we're seeing this whole revolution on how products are positioned and designed around the industry.”

- Maggie Bright