LuRae sits down with Iain Morrison, co-founder of The Imagination Collaborative, to walk through his remarkable entrepreneurial journey from concert stages to cutting-edge tech.

With over 35 years in global event production, Iain shares how the pandemic influenced a career transition that became his catalyst for reinvention.

He opens up about walking away from financial security to chase scalable impact. He walks us through how immersive 3D technology is reshaping how we plan, sell, and experience events.

If you're navigating a career transition, questioning the status quo, or wondering how to turn your passion into purpose, this candid conversation is for you. It delivers real talk on resilience, persistence, and the future of innovation.

Chapters:

• 00:00:00 - Fail Forward: Why Mistakes Matter Most
• 00:00:14 - Kickoff with LuRae
• 00:00:39 - Meet Iain Morrison: From Backstage to Boardroom
• 00:01:12 - Sparks Fly: A Lifelong Passion Ignited
• 00:03:16 - Fired Up: The Moment He Took Control
• 00:04:06 - Shutdowns and Sell-Offs: A Pandemic Pivot
• 00:06:02 - All In: Betting Big on Tech Innovation
• 00:08:58 - Leadership Unplugged: From Manager to Visionary
• 00:14:34 - See It Before You Build It: Immersive Event Tech
• 00:17:36 - Real Talk: Reinventing Your Career with Purpose
• 00:20:25 - The AI Edge: Stay Ahead or Get Left Behind
• 00:29:57 - Final Word: Start Scared, but Start

Links and Resources:

• Website
• Iain on LinkedIn
• LuRae Lumpkin on LinkedIn
• You Can Be Free Newsletter
• You Can Be Free on YouTube

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