The Mobile User Acquisition Show

πŸ“½ Careful with those hook rates: why you should review these metrics with nuance πŸ› πŸ“½


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All the cool kids want to optimize their hook rates. Yes, hook rates matter - yet it’s critical to be mindful of nuances in measuring hook rates, which I point out in this episode.

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hook-rate-meta-facebook/

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

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The Mobile User Acquisition ShowBy Shamanth Rao

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