Carey Smith, founder of Big Ass Fans, built his company from the ground up and in 2017, he sold it for $500M. Today, he leads Unorthodox Ventures, where he seeks out talented individuals and small companies to invest in. He tells the story of building Big Ass Fans to $250M in revenue, how customer service shaped his marketing plan, and the value in building a brand, not just a product.

Carey Smith | Big Ass Fans

Unless you’re a category leader, your brand is likely in a struggle for attention in a crowded consumer marketplace. Fortunately, your business’s challenger nature may be the very thing that sets it apart from the pack. 

On The Empowered Challenger Podcast, Prentice Howe of Door No. 3 talks with founders, marketers and thought leaders to explore the tactics that challenger brands leverage to steal market share and topple giants.

Business

Entrepreneurship

Marketing

Careers

Unless you’re a category leader, your brand is likely in a struggle for attention in a crowded consumer marketplace. Fortunately, your business’s challenger nature may be the very thing that sets it apart from the pack. On The Empowered Challenger Podcast, Prentice Howe of Door No. 3 talks with founders, marketers and thought leaders to explore the tactics that challenger brands leverage to steal market share and topple giants.

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Carey Smith | Big Ass Fans

Carey Smith | Big Ass Fans