Carl Boutet is the author of The Great Acceleration: The Race to Resilience. He is an executive advisor to retailers, global brands and leading businesses worldwide who want to leverage their use of technology, analytics and design to improve their business outcomes. Carl was recently named one of the Top 100 Global Rethink Retail most influential retail thinkers in 2021. Thanks for listening to Spark Plug -- find all our episodes at Sparkplug.audioSpark Plug is brought to you by SnowSho...