Carl Maugeri has deep experience in government and media relations.  He has a long relationship with the University of Pennsylvania, where he currently teaches communication at Penn's Fel's Institute of Government.  He also has deep roots at the Wharton School of Business where he served as senior associate Director of the communication program for 20 years.   Before embarking on a career in higher education, he was a science and business journalist.  Carl has advised many groups in their communications efforts including the Say Yes to Education Foundation, and currently the American Lung Association of Delaware.  We talk to Carl to get his unique perspective on the academia, persuasion and government relations.