SHOT BY BOTH SIDES

Carl Ratcliff


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Eaon talks with Carl about planning in London in late 90s/early 2000s, Carl's journey from planner to CEO, going back to planning and now indie consultant/indie agency partner hybrid.
We also discuss the brand vs advertising gap. Brand is still as important as ever yet the media environment means advertising as we understand it may be failing to deliver on brand.
So what does this mean for brand marketing?
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SHOT BY BOTH SIDESBy shotbybothsides

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