Carla Piñeyro Sublett is the Chief Marketing Officer at NI, an Austin-based tech company that is publicly traded with revenues of more than $1 billion annually and more than 7,700 employees. She is the former Chief Marketing Officer at Rackspace where she helped define the corporate strategy, pioneered a new visual identity, and doubled the company’s brand awareness. Prior to her role at Rackspace, she spent 15 years at Dell in a variety of executive leadership roles across sales, marketing, and operations. In this episode, she talks about NI's recent rebranding and its focus on "Engineering Ambitiously."