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Carlos Crespo - Motoza
Proving Digital Marketing Isn’t Just an Industry of Snake Oil Salesmen
Carlos Crespo grew up with a fascination for storytelling and the marketing behind a “Hollywood Blockbuster.” His early years took him across the globe to places like Venezuela, England, Spain and Texas. He studied public relations, film, marketing and brand management. Following a brief stint in the gaming industry, Carlos, by his own admission, “stumbled into digital marketing.”
After a year and a half as an account manager, Carlos says he’d seen enough of the “murky” nature of the industry. He wanted to be part of the solution, not the problem. In 2011, Crespo teamed up with Andrew Cao to start his own digital agency — Motoza Marketing.
“It was a pretty big lunge,” Carlos shared. “We didn’t have any funding. We didn’t have any experience running our own businesses. Neither one of us had ever sold a thing. The first 12–18 months were pretty rough but we kept looking at the baby steps. We knew there were so many businesses out there who could use our services.”
Eight years later, as team of eleven, Motoza continues to persist on the back of its commitment to honesty and transparency. More and more businesses these days are struggling to decide where to direct their marketing dollars. Carlos and his team seek to guide misdirected clients onto solid ground. A true win in Motoza’s book is creating a lasting relationship with those who share similar values.
In this episode of Voices of Impact, Carlos talks about defying the ‘Snake Oil Salesman’ trope. We discuss keeping a communicative work environment, the merit of creating a process, and learning before doing. Carlos also shares how Motoza was able to sustain so many long term clients in an industry with high client turnover.
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By Ryan France Interviews Austin's Brightest Business Owners, Entrepreneurs & Community LeadersProving Digital Marketing Isn’t Just an Industry of Snake Oil Salesmen
Carlos Crespo grew up with a fascination for storytelling and the marketing behind a “Hollywood Blockbuster.” His early years took him across the globe to places like Venezuela, England, Spain and Texas. He studied public relations, film, marketing and brand management. Following a brief stint in the gaming industry, Carlos, by his own admission, “stumbled into digital marketing.”
After a year and a half as an account manager, Carlos says he’d seen enough of the “murky” nature of the industry. He wanted to be part of the solution, not the problem. In 2011, Crespo teamed up with Andrew Cao to start his own digital agency — Motoza Marketing.
“It was a pretty big lunge,” Carlos shared. “We didn’t have any funding. We didn’t have any experience running our own businesses. Neither one of us had ever sold a thing. The first 12–18 months were pretty rough but we kept looking at the baby steps. We knew there were so many businesses out there who could use our services.”
Eight years later, as team of eleven, Motoza continues to persist on the back of its commitment to honesty and transparency. More and more businesses these days are struggling to decide where to direct their marketing dollars. Carlos and his team seek to guide misdirected clients onto solid ground. A true win in Motoza’s book is creating a lasting relationship with those who share similar values.
In this episode of Voices of Impact, Carlos talks about defying the ‘Snake Oil Salesman’ trope. We discuss keeping a communicative work environment, the merit of creating a process, and learning before doing. Carlos also shares how Motoza was able to sustain so many long term clients in an industry with high client turnover.