“I think one of my favorite quotes that I heard was this idea that a picture's worth a thousand words and a prototype is worth like a thousand pictures. And this idea that you bring this thing that you can interact with, you are going to have such a depth of conversation of feedback, you are going to just have this amazing conversation and learn so, so much instead of just showing up to your client and saying, "Okay, let's talk about it." Right?”-Carlye Lauff

In this episode of Control the Room, I had the pleasure of speaking with Carlye Lauff about her experience working at LUMA, prototyping, and teaching at the University of Minnesota.  We talk about her new book called Design Innovation Methodology Handbook - Embedding Design in Organizations.  We then discuss the difficulty of building Prototyping capacities within organizations.  Listen in to learn how to use prototyping to build empathy with users, the curse of knowledge, and failing better.