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Carmen Simon Explains Why People Remember What They Feel
The success of a campaign or piece of content isn’t measured by how viral it goes. Real influence comes from crafting messages that appeal to emotion and stick to memory using an intentional data-driven approach.
In this episode of Earning Your Seat, Carmen Simon takes listeners behind the science of persuasive messaging. As Chief Science Officer at Enhancive, Carmen uses neuroscience to create memorable content and train teams to use the same principles in their own comms strategies.
For Carmen, effective messaging comes down to “controlling the 10%”, or anchoring a message on a simple core idea, then supporting it with more complex concepts. When done right, this deliberate balance between simple and complex messaging helps people remember the most important ideas, no matter how long or packed a piece of content might be.
Carmen also gives a crash course on the way the human brain works: how memories can be reshaped by talking about them, how ideas stick with us when we can apply them to other contexts, and how emotions help audiences connect with content.
This episode will leave you with actionable insights on communicating with intent, presenting new ideas through tried and tested techniques, and creating impact through emotion.
Earning Your Seat is a Meltwater podcast.
Connect with Carmen:
- Carmen Simon on LinkedIn: https://www.linkedin.com/in/drcarmensimon/
Take the Data-Driven Communications Free Assessment
Ready to see where you stand with Data-Driven Communications? Take the DDC Assessment and get your personalized report to explore the framework at https://bit.ly/meltwater-ddc-assessment
Follow Earning Your Seat:
- Dino Delic, Head of the Data-Driven Comms Research Lab on LinkedIn: https://www.linkedin.com/in/dinodelic/
- Genevieve Brammall on LinkedIn: https://www.linkedin.com/in/genevieve-brammall/
- Stephanie Lerdall on LinkedIn: https://www.linkedin.com/in/stephaniesheppard/
- Subscribe to the Earning Your Seat Newsletter: https://bit.ly/newsletter-ddc
- Join the Data-Driven Communications Community: https://community.meltwater.com/p/ddc
Get in Touch With Us
If you have any questions about this interview, email us at [email protected]
View all episodes
By MeltwaterThe success of a campaign or piece of content isn’t measured by how viral it goes. Real influence comes from crafting messages that appeal to emotion and stick to memory using an intentional data-driven approach.
In this episode of Earning Your Seat, Carmen Simon takes listeners behind the science of persuasive messaging. As Chief Science Officer at Enhancive, Carmen uses neuroscience to create memorable content and train teams to use the same principles in their own comms strategies.
For Carmen, effective messaging comes down to “controlling the 10%”, or anchoring a message on a simple core idea, then supporting it with more complex concepts. When done right, this deliberate balance between simple and complex messaging helps people remember the most important ideas, no matter how long or packed a piece of content might be.
Carmen also gives a crash course on the way the human brain works: how memories can be reshaped by talking about them, how ideas stick with us when we can apply them to other contexts, and how emotions help audiences connect with content.
This episode will leave you with actionable insights on communicating with intent, presenting new ideas through tried and tested techniques, and creating impact through emotion.
Earning Your Seat is a Meltwater podcast.
Connect with Carmen:
- Carmen Simon on LinkedIn: https://www.linkedin.com/in/drcarmensimon/
Take the Data-Driven Communications Free Assessment
Ready to see where you stand with Data-Driven Communications? Take the DDC Assessment and get your personalized report to explore the framework at https://bit.ly/meltwater-ddc-assessment
Follow Earning Your Seat:
- Dino Delic, Head of the Data-Driven Comms Research Lab on LinkedIn: https://www.linkedin.com/in/dinodelic/
- Genevieve Brammall on LinkedIn: https://www.linkedin.com/in/genevieve-brammall/
- Stephanie Lerdall on LinkedIn: https://www.linkedin.com/in/stephaniesheppard/
- Subscribe to the Earning Your Seat Newsletter: https://bit.ly/newsletter-ddc
- Join the Data-Driven Communications Community: https://community.meltwater.com/p/ddc
Get in Touch With Us
If you have any questions about this interview, email us at [email protected]