In this episode, I’m joined by Andrew Coates to unpack the current state of the fitness industry and the explosion of health information online. We discuss why even experts don’t agree, how social media rewards status games over nuance, and why over-optimising your approach can stall real progress.

We also dive into the future of trends like the carnivore diet, the evolution of GLP medications, and why many people wrongly believe they’re the exception when it comes to calorie expenditure.

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Timestamps:
00:36 Who Is Andrew Coates
01:35 Andrew’s Social Media Growth
02:18 Why Andrew Cares Less About Social Media Now
03:55 The Current State Of Threads
07:01 The Overload Of Fitness Information Online
12:05 Why Health Experts Disagree
16:30 Andrew’s Experience On Threads & Bad Advice
17:49 The Social Media Status Game
22:50 People Pleasing & Why It Sabotages Fitness
30:24 When Optimisation Goes Too Far
33:42 Coaches Oversimplifying Their Messaging
38:05 The “I’m The Exception” Calorie Myth
40:04 Fitness Trends That Will Fade
40:34 The Carnivore Diet Debate
45:52 The Future Of GLP Medications
52:27 Where To Follow Andrew Coates